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Big Motors

Category:
Branding
Client:
Big Motors
Year/date:
2023
"Big Motors" is the most innovative new concept in the vehicle sales landscape in our country. The company offers a wide collection of the most premium brands for sale, selected on uncompromising quality. Now, in the city of Durrës, customers can choose from an enviable range of modern and sophisticated vehicles made available by 'Big Motors'. The client came to us with the premise of aggressive and direct selling, where the main focus is on the distinctive presentation of the world of motoring. The close connection with the audience thus came thanks to the identification of the detail that is most quickly associated with a car: the key! With the logo being inspired by the silhouette and shape of a car key, the colors consist in four: Red - to bring warmth and energy; Orange - to convey a friendly and fun side; Gray - to create a pleasant contrast with black, which itself always remains elegant and sophisticated. This color harmony also stands out on the online platform. The identity of the 'Big Motors' brand conveys power, style and dynamism. Exactly what our valued customer wanted.
Category:
Branding
Client:
Fly Flex
Year/date:
2023